Midlands Air Ambulance Charity’s Lifesaving Lottery has reached 80,000 subscribers and now funds more than 750 vital missions every year.
In 2016 the charity’s own lottery raised £2.7 million for the charity, which needs in excess of £7 million a year to operate its three helicopters.
Midlands Air Ambulance Charity’s next target is to reach 100,000 subscribers.
Hanna Sebright, chief executive of Midlands Air Ambulance Charity, said: “We’re absolutely delighted by the support provided by donors of our Lifesaving Lottery.
“The fact that 80,000 people have chosen to support our hardworking charity every week is testament to how valued our lifesaving organisation is by its communities.
“Our supporters getting regular rewards through the prizes they win is a bonus, but we know the real reason they buy a ticket is to support our missions.”
Richard Wild, Head of Operations at Tower Lotteries, Midlands Air Ambulance Charity’s lottery provider, said: “We are inspired on a daily basis by the incredible work carried out by the Midlands Air Ambulance Charity’s staff and supporters.
“Their aircrews and medical teams literally save lives in the air, while countless other people work tirelessly behind the scenes to raise vital funds to keep those heroes flying.
“Tower Lotteries is so proud to be able to play a small part in the charity’s success. Canvassers working on behalf of the charity have done an excellent job in enabling membership to reach such high levels and without them, this income couldn’t be achieved.”
The Lifesaving Lottery offers a £1,000 jackpot every week, as well as four £25 prizes. The remaining surplus goes straight to the charity.
To subscribe to the lottery visit www.midlandsairambulance.com/lottery