It was standing room only at Earls Colne Airfield this week as fundraisers representing Essex & Herts Air Ambulance gathered to receive annual training from the charity.
The training day was opened by Lotteries Manager Nicole Wastell, who at over 8 months pregnant, was on her penultimate day for the charity before going on Maternity Leave with the imminent arrival of her second child. Nicole took great delight in informing the fundraisers that due to their hard work, the charity now had over 181,000 active lottery members generating over £7m for the charity. This makes them the biggest air ambulance lottery in the country and provides them with other challenges as the current cap of £10m turnover is now within their sites.
Chief Executive Jayne Gurney took the opportunity to thank all the fundraisers present and spoke of the impact that the revenue they help generate has had on the charity over the years. Tower Lotteries are proud to have worked with Essex & Herts Air Ambulance for approaching 8 years now and some of the fundraisers started when the charity had just 11,000 members. In those intervening years, membership has rocketed and so has the income it has generated. The lottery now makes up 60% of the charity’s income, so its importance cannot be under-estimated.
The fundraisers were given training on spotting signs of dementia, tips of consolidating new deals to improve attrition rates and asked to capture as much GDPR compliant data as they could. Those present were then given the opportunity to have their picture taken with the helicopter after the training concluded, however just as they were about to walk out on the tarmac, the claxon sounded, and it took off! It was therefore left for smiles around the emergency response vehicle instead.
Tower Lotteries would like to place on record our thanks for all those fundraisers that gave up their own time to attend the training session and we hope it came across just how appreciative everybody is of the work you do.