Wales AA fundraiser Luke Murphy is the winner of The Canvasser of the Month Award.
Luke was been a fundraiser for Air Ambulance Charities since July 2018. He previously worked full-time for an agency selling St John’s Ambulance, however as a proud Welshman, he wanted to fundraise for his local Air Ambulance and has taken to raising money for Wales AA with ease. Luke now works a mixture of door-to-door and private sites across South Wales, and he has also taken to fundraising across The Severn Bridge for The Great Western Air Ambulance.
Luke’s easy-going nature and professionalism have shone through in recent months, and this has enabled him to achieve some staggering figures that he’d never experienced before when fundraising for other charitable organisations. The tipping point in him winning this award, was the uplift he has shown in capturing e-mail addresses and opt-in data. He had been on the fringes of winning this award before, however now those stats have increased, it means he is a worthy recipient.
Luke’s cause has been helped by the fact he also signs up a lot of members for £1 a week. This has helped with his cancellation rate tremendously, something that rules out many other fundraisers who sell mainly £2 per week chances. His consolidation of every deal is key, people always know what will happen next and exactly how much they are going to be paying when becoming a lottery member.
The runners-up were as follows:
Ritchi High East Anglian Air Ambulance
Edward Silgrim North-West Air Ambulance
Stuart Voice Essex & Herts Air Ambulance
Ian Dewar Scotland’s Charity Air Ambulance
