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Canvasser of the Month

November 15, 2018Davina Ellison

North-West Air Ambulance fundraiser Daniel Mayhew is The Canvasser of the Month for October.

Next month Daniel will celebrate 8 years as a fundraiser for various Air Ambulances around the country, but it is his work for NWAA that has won him the accolade.  During October, he was the leading fundraiser in terms of new recruits for the charity and despite some challenging weather on occasions, he worked the most hours and had one of his best months for recruiting new members.  Daniel’s ability to capture e-mail addresses, mobile numbers and opt people in to receiving communication means he is a worthy winner.

Out of all the fundraisers in the top 20 around the country, Daniel and his work partner Alex have the lowest ‘average’ amount per new member.  A lot of the people they sign-up do so for £1 a week, which means their attrition rate and longevity of member far exceeds many other fundraisers.  This ensures that long-term, the donors they recruit, tend to play for longer and charities such as NWAA can budget for these members to still be playing the lottery for years to come.

The other canvassers making up the top five are:

Gary Woolhead                 Essex & Herts Air Ambulance

Darin Brooks                      The Children’s Air Ambulance

Richard Bottone               Kent, Surrey & Sussex Air Ambulance

Douglas Millar                    Scotland’s Charity Air Ambulance

Richard Wild

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